Why Point of Purchase Displays Are Essential for Retail Success
Everyone has seen point of purchase displays in supermarkets, grocery stores, convenience stores, drug stores, and even restaurants. They are usually free-standing displays with attractive marketing materials positioned in front of aisles, checkout lanes, and other ideal locations where customers are likely to make impulsive purchasing decisions.
Retail stores thrive on point of purchase displays because they enhance brand visibility and increase sales by elaborately showcasing discounts, special deals, and new products. When customers look at these offerings displayed in the open like this, they will feel the urge to take advantage of these offerings and purchase the items displayed.
Here are the top four reasons why point of purchase displays are essential for the success of a retail store.
1) Encourages Impulse Buying
Shoppers visit retail stores with plans to purchase specific items. Point of purchase displays will often encourage shoppers to impulsively buy other products that they weren’t planning to purchase. It could be the visual appeal of the display or the generous discount opportunity that makes shoppers decide to buy the promoted product at the moment.
2) Draw More Attention to Specific Products
Do you often have specific products that you want to promote more than others in your retail store? Point of purchase displays create the perfect opportunity to display the products that you want to sell the most. These could be newly released products or trending products that you know people will want to buy.
Alternatively, you can also use point of purchase displays to sell products that are overstocked in your inventory because you can’t sell them on the shelves. Many retail owners will promote their overstocked items on point of purchase displays with generous sales discounts to ensure they sell them all. Perhaps you could do the same thing.
3) Boost Sales at Checkout
Placing point of purchase displays at checkout counters can significantly increase sales before customers finish shopping. These displays can promote smaller items that most shoppers would want, such as food, snacks, beverages, batteries, gum, magazines, movies, and so on.
Pretty much every retail store uses point-of-purchase displays at the front of checkout counters to boost sales. You could try selling any product near the checkout counters and have a chance of selling it there than you would anywhere else.
4) Raise Brand Awareness
Raising brand awareness in a retail setting is not always an easy thing to do because of all the various products and brands promoted on shelves throughout the store.
If you use point of purchase displays throughout the store, you will have an easier time raising brand awareness of your products or business because the brand is prominently promoted in the store. Just feature the brand name and logo on the displays to ensure they register in people’s minds.
Request Custom Point of Purchase Displays
Are you interested in getting custom point of purchase displays made for your retail store? Contact a professional pop store display manufacturer like Hunter Displays to get your point of purchase displays made the way you want.
